Clickbait exists because it works. Shaming companies or complaining online won't solve any real problems. And clickbait is only the lastest form of yellow journalism - this is not a new problem. The real solution lies with changing the monetization model of the internet. If we want publishers to stop making clickbait, we need to provide a better alternative. This blog explores will ideas on how we can monetize content online and how we can improve social discourse and move beyond clickbait.


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The Anti Click Blog is a Mischief Media project.